Why should Williston shop small?

WILLISTON, N.D. - Local businesses are preparing for one of the busiest holiday weekends of the year.

Following Black Friday, Small Business Saturday is an event that encourages people to shop at locally-owned stores. American Express’s 25-year tradition has seeped into many communities throughout North Dakota, including Williston.

We talked with one of Style Uncorked Boutique’s owners, Kim Wenko, who said you are directly affecting the lives of others when shopping locally.

“It allows me to raise my family here, where it goes back into the school system, it goes back into giving more money to other small entrepreneurs. It gives money to nonprofits that need the money to stay here so that we can have that vital community resource," said Wenko.

The Williston Area Chamber of Commerce is encouraging everyone to shop at new businesses this year, like the children’s clothing boutique, Lilac Lane. This shop is one of many that are being planted in the community.

“I think that people see the value in having a business in Williston because we do have a booming and bustling economy. It is a transient neighborhood, but people are coming in and staying here more long-term now," said Rochelle Villa, Chamber of Commerce member relations manager.

Villa says every day they hear of a new business coming to town, because entrepreneurs want to be a part of the growing economy. The State Tax Commissioner’s latest numbers show that there were $25 million more in taxable sales and purchases for 2019’s second quarter compared to 2018’s.