BISMARCK, N.D. - According to the national retail federation, consumers in the US are expected to spend $19.6 billion this Valentine's Day, and local businesses are getting some of that love.
That $19 billion translates to about $143 per person, and that’s not just love birds. The lonely hearts club also pay their dues.
“We have gotten people in who have been anti-Valentine’s Day, but still get goodies” said Cake Dreams owner Jessica Miller. “It’s kind of, you know, I don’t like Valentine’s Day, I don’t have a valentine, so I’m just going to get something for myself.”
Miller says this week hasn’t been a piece of cake.
“It has been crazy busy. We have been preparing for every valentine need: chocolate covered strawberries, chocolate covered bacon, brownies, cookies, everything,” said Miller.
Down the street, Butcher Block has been carving away to cater to the daring darlings opting to cook at home.
“I guess you’re taking your life in your own hands,” said Butcher Block owner Brian Masseth. “But, I guess it’s a little more special if you’re cooking up supper for your loved ones.”
And if your flame is forgetful – the Dutch Mill Florist has got you covered.
“Luckily, we have flowers all the time, so we help them out, but we’re still busy the day after Valentine’s Day, as well,” said florist Brittany Nagle.
No Matter how you cupid shuffle it, Valentine’s Day is a big boost for Bis-Man businesses.
“We do so much on Valentine's week, and Valentine's day. It’s more than 10 times on a normal day,” said Dutch Mill Florist owner Marilee Toman.
“if you’re buying online, or anywhere else, it does take away from us” reiterated Miller.
“You should shop local because it’s fresh and you’re helping your local businesses out,” said Masseth.
No matter how your spend the day, dollars spent locally help spread the love year round.