United Way kicks off Little Black Dress campaign

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BISMARCK, N.D. - The United Way Little Black Dress campaign to raise awareness for poverty kicked off on Monday.

Close to 200 women in the Bismarck-Mandan community, along with a couple of men, will be wearing the same outfit all week. The idea is to showcase what it does to your self-esteem if you don't have a closet full of options to wear each day. The goal is to raise $90,000 for the Education Initiative to help fight poverty.

“We really want to break the cycle of poverty and that starts with working with women and children and really building them up, breaking those barriers, getting into their homes and identifying what the root cause of that issue is,” said Amanda Schwieters, MSA United Way marketing manager.

The week will wrap up with a celebration on Thursday night at Bismarck State College starting at 6 p.m.