The Lignite Energy Council sees a brighter future for the coal industry.
Leaders say it's all about carbon capture technology in order to reduce pollution.
"A solution that puts everybody out of business isn't really a solution, so we've turned to solutions that capture CO2 and monetize it. Turn it into another product and do good. You can get more oil out of the ground, for instance, by using CO2," said Jason Bohrer, president/CEO.
The Energy Information Administration says more than 60 percent of North Dakota's power generation comes from coal.