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Holiday sales lower than expected for big box, local stores

(KFYR)
Published: Jan. 29, 2020 at 6:07 PM CST
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According to the Associated Press, Big Box retailers, like Target, didn't do as well as they expected in holiday sales.

This spells potential trouble for traditional retail stores.

The AP reports Target's growth of 1.4 percent percent for November and December was much lower than last year.

One major area Target fell short in sales was electronics.

A local tech business owner says the same thing happened to him.

Clarence Sayler has been a part owner of Feist Electronics since 1999.

He says it's not large corporations he's competing with. Sayler says he's seen a decline in people walking in to purchase electronics as more and more online competitors, like Amazon, crop up. Feist didn't do as well as expected last holiday season, and like many other smaller businesses, Sayler relies on those sales to maintain business.

"Even big box stores and some of the national chains are closing. It's just simply because people aren't walking into those stores to buy the products. If they continue to buy online, you just won't have the convenience of the local stores and the local dealers eventually," said Sayler.

Sayler says there are downfalls to buying online, like a lack of warranty if anything goes wrong with the product.

He says the good thing about brick and mortar locations is being able to see and test the products and speak with experts.

Feist does have a website where you can view their products online.

You can visit the Feist website at https://feistelectronics.com/, or you can visit the Feist store at 225 West Broadway Avenue in Bismarck.

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