Bismarck record store seeing positive effects of vinyl sales increase

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BISMARCK, N.D. - A report from the Recording Industry of America says vinyl record sales are on pace to outsell CDs for the first time since the 80s.

Record sales jumped nearly 13 percent in the first half of the year, and is on pace to close out the end of the year surpassing CD sales.

Rhythm Records located in Bismarck is showing the younger generation what the old had to offer.

An old sound, being used in the new generation

"I have some modern vinyl, I just got the new Lizo album, but I also have vinyl that was my mom's. I have my mom's favorite Diana Ross album," said Rachel Patrie, a vinyl record owner.

Some say it’s the simplicity that draws them to the records.

"We're in a modern age, where things are so instant, but when you listen to music on vinyl you have to actively listen to music. Just the physical act of putting the needle or stylus on the vinyl and having to turn it over, it just really engages you more in the experience," said Patrie.

Rhythm Records and Cafe in Bismarck almost closed their doors a few years ago, but co-owner Gus Lindgren didn't want to see the art of vinyls fade.

"I didn't want it to stop, I thought this was a very important place for the community to have a neat record store, something beyond the mainstream find at a big-box store," said Lindgren.

He says the dated sounds take people back in time.

"I feel like when you pick up a record, whether its new or old, you're holding a little bit of history as well as music," said Lindgren.

With every flip of a record, brings a new treasure to be found.

"The greatest part of digging through bins of vinyl is finding the thing that you didn't know you were looking for but means a lot to you," said Lindgren.

Bringing new light to old traditions.

The total revenue for vinyl records in the first half of 2019 was $224 million.