Bismarck sign holder advertises furniture store with smiles and quirky suits

Updated: May. 22, 2021 at 6:41 PM CDT
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BISMARCK, N.D. (KFYR) - A Bismarck sign holder is earning himself a spot as a local celebrity for his big smile and quirky outfits.

“Thank you sir!” yelled sign holder Douglas Farrell.

Douglas Farrell is the face of State Street and Divide.

Farrell is known on this corner as ‘Mr. Fly’ or ‘Dougie Fresh’ for his different colored suits.

“It’s kind of a crazy thing and I understand that, but I’m kind of a crazy guy,” said Farrell.

He’s a sign holder for Conlin’s Furniture in Bismarck and residents are taking notice.

“Thank you babygirl. Love you.” Farrell said to a passing car.

“Yeah I pass Doug every single day. He has the greatest smile; He’s out here and he has a wonderful attitude,” said Bismarck resident Dawd Stewart.

Rick Gattermeir manages sign holders throughout the Midwest and found Doug at a food pantry in Jamestown. He offered him a job and said the rest is history.

“In the five years I have done this job, I’ve only found one Doug,” said Gattermeir.

Mr. Fly said he’s humbled by the opportunity.

“I am blessed...I am not lucky, I am blessed,” said Farrell.

Doug plans to use his recent fame and fortune to purchase new suits. He said the designs are a surprise.

Doug said he’s grateful for the opportunity to pass on happiness. Rick said he wants to take his favorite sign holder on a tour across the states.

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