Inside Business: Bridal N' More - KFYRTV.COM - Bismarck, ND - News, Weather, Sports

Inside Business: Bridal N' More

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May is prom month, and June is traditionally wedding time, but getting ready for that special event is a year-round business.

Jody Smith took over Bridal N' More about five years ago with the goal of expanding the 20-year-old business into a larger downtown location with character, and the ability to provide a more comfortable setting for trying on gowns. She found the ideal spot on 4th Street and ended up buying and renovating the building.

"We have private rooms for the bride, so they're not out in the middle of the store. Its a bigger location, so we can have a lot of people in the facility. And they're not all in the same spot," says Smith.

And the store name Bridal N' More includes the word, "more" for a good reason.

"We do tuxedo dress, we do prom dresses, tons of prom dresses, special occasions. We have people come in for military balls," says Smith.

Smith says what sets her business apart from others is the personal service her customers receive.

"We're with them that whole way, all the way through, so a lot of those people we form friendships with. We're not just trying to sell them a dress, we're there for the long run."

Planning a big event like a wedding can take a long time, so Smith advises starting the process early.

"Ideally, it starts at least a year ahead. We have people starting at least a year and a half ahead, just because of the time frames, and because you don't want to be worried about stuff coming in on time," says Smith.

Bridal N' More offers private bridal suites that can accommodate up to five guests, and it is the only locally owned bridal store that offers in-store alterations.

For more information, visit the company's website,  www.bridalnmorebismarck.com.

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