Giant Sign Attracting Attention | Video

Marie Arceo | 9/6/2009

About 175,000 people fly into Bismarck every year.

Depending on the flight path, most of them fly over the Superior Silk Screen building in South Bismarck.

And that was an advertising opportunity owner Dwight Hegel didn`t want to pass up.

The giant white space on the roof of Superior Silk Screen was, to a graphic designer, space that was begging to be filled.

"It`s so unusual and so different, the response we got from people we told, it`s just so neat there`s a sign on the roof that`s visible by satellites, and you`ll be able to see it on the internet," said Dwight Hegel, of Superior Silk Screen.

But where you won`t be able to see the 62-hundred square foot sign...is from the ground.

"You`re not going to be standing on it unless you parachute in. That could be another way," he said.

He designed the sign so that passengers on planes in and out of Bismarck could see it.

"The sign is going to be the size of the roof. We made it fit the full roof, which is a little over 62 and a half feet wide and 100 feet long. The superior silk screen dot com is 97 feet long," said Dwight.

When this part of the sign is finished, Tommy the T-Shirt will be 30 feet tall.

And he`s not the only giant.

"The letters are between 7 and 10 feet high. The superior silk screen dot com is 97 feet long," said Dwight.

Hegel hopes the image will also show up on Google Earth, whenever the satellites take another picture of the capital city.

"Most of our website business comes from out of state. It`s just nice to create more curiosity for more people and give them more reasons to keep searching and looking, and the real obvious intent is to get them to buy something from us."

Hegel says it`s been a lot of fun...and he hopes the payoff is worth it.

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