Black Friday weekend typically brings many shoppers to big-box stores across the country, but you never know what to expect as a small business.
In Dickinson some businesses had a different turn-out this Black Friday.
Some businesses were expecting a busier Black Friday weekend.
"We didn't see the numbers that we were anticipating this year," said Cami Havelka, Lillian's Downtown Dickinson.
Havelka says big-box stores may have taken shoppers away from her business. Last year sales were high, so she's hopeful that more shoppers will stop in before the holidays.
"You're going to find products that you don't see always in the mall, they are more specialty boutique vendors," Havelka said.
A few doors over store owner Julie Kittelson says she didn't expect large numbers on Black Friday, and focused more on Small Business Saturday.
"I handed out coupons a couple months ahead of time. I advertised in the newspaper, and just did some small ads," said Kittelson, owner of Faith Expressions Christian Store.
Kittelson says she's noticed sales down across the board, not just this weekend. The winter holiday season is typically one of her best times for sales.
"Faith-based holiday, so this is my, this is my big time of the year. Yes, this and spring," Kittelson said.
Both Masterpiece Gifts and Floral and Antique Charm said they had busy Black Fridays. But downtown shopping isn't over for the holidays just yet.
Even with the smaller turnout this Black Friday, downtown businesses are still promoting holiday shopping, and they have some exciting upcoming events to bring people here.
This December businesses downtown are promoting a beer and bacon walk, where guests will taste craft beers with a bacon appetizer.
The walk is Dec. 17, and tickets can be purchased at participating businesses.