General Mills releasing new cereal mash-ups

By  | 

Cereal giant General Mills is getting into the mash-up game.

These are three new "mash-up" cereals that General Mills is expected to roll out this year.

They are peanut Butter Chocolate Blasted Shreds, Lucky Charms Frosted Flakes and Cinnamon Toast Crunch Blasted Shreds.

The "shreds" cereals are essentially sweeter versions of Mini Wheats.

But it's the Lucky Charms/Frosted Flakes mash-up that has people talking.

For one thing, longtime General Mills rival Kellogg's has produced a popular "Frosted Flakes" cereal for decades.

So is the Lucky Charms Leprechaun joining forces with Tony the Tiger?

The answer is no.

"Frosted Flakes" is not a trademarked term, so any cereal company can make their own version.