BISMARCK, N.D. - The North Dakota Tourism Division released new 2018 campaign tourism materials to showcase the state.
The campaign showcased new pieces in Minot and Grand Forks with Josh Duhamel.
Duhamel has been the face of North Dakota since 2016. The tourism division will spend $2.9 million advertising North Dakota this year.
"We analyze each of the media pieces that we do and we really only purchase the most successful media, in terms of drive and visitation and continue to build on that going forward," says Sara Otte Coleman, ND Tourism Division Director.
The 2018 Travel Guide will be released this week as well as the hunting and fishing guide.