Tech Talk: Vehicle Tech | VideoJerame Novak | 1/16/2013
"It requires a fairly extensive, we call it a delivery process, in terms of showing the customer how to use the new technology features so they can get the most benefit out of their cars and trucks," said Eide Ford General Sales Manager Jesse Peterson.
Peterson says that while his sales staff are trained on the new technologies found in vehicles, to save time, they have someone else come in to help out. "And so we find, for the best interests of the customers to save time, in case the salesperson is out busy. We have another person who can assist with some of these functions, especially the technology features and those types of things."
"I kinda just give them a hands-on learning on it. Obviously, we go around the vehicle, show them the exterior part of it. But really, everyone wants to know all the bells and whistles on the inside," said Eide Ford Sales Consultant Don Pask.
Pask spends a lot of his time working with customers, showing them how to use the technology. Like getting their phone to communicate with the vehicle or how to say key words to operate things like navigation. He says customers are surprised at what the computers can do.
"I mean, a lot of people are really shocked at how much technology are in vehicles now. I mean, people who had vehicles 10 years ago, they didn`t have, pretty much, a computer in their vehicle," he said.
Computers that are changing the way we drive around town.
In addition to the hands-free technology, other things you`ll find on some vehicles are power lift gates and blind spot sensors.